Positioning for the insurance industry in Search Engine
These are some of the main results derived from the fourth and final wave of the year in the Study of Optimized Search Engine Positioning for the insurance industry. This study is intended to reflect the absolute position of some of the largest insurance representative of the Spanish market, measuring its presence from organic search engine visibility level reached and the values obtained in popularity, Saturation, and Page-Rank. These parameters are directly related to search engine optimization and visibility.
The main conclusion that emerges from the latter sector review by the search marketing division of Adesis Netlife, SEOLUCIÓN is that during the fourth quarter of MAPFRE has continued increasing its leadership in SEO. The insurer has closed 2011 with the highest visibility rate since the year began (93%) and the most favorable in its history. The second and third place in the ranking, respectively, have been for GENESIS and hotline. GENESIS has gained 5 points (74%), which helped him to hold in the second position on Hotline, which has become visible ratio to decrease (64%). However, it has managed to stay in third place. AXA (47%) ranked fourth in the ranking of SEO sector. PELAYO (43%) and Mutua Madrileña (38%) are as follows. Both have swapped places in this wave. This was the only significant movement during the period.
Insurers located at the bottom of the ranking have retained their position, despite having lost relative visibility, except Catalana Occidente, who has improved slightly. By order, from the seventh to eleventh place, are located:
DIRECTSEGUROS (35%), SEGUROSBROKER (17%), SantaLucia INSURANCE (8%), Catalana Occidente (6%) and Zurich (3%). For the first time in this study, data were included FIATC (1%). The insurer closed the table, presenting the lowest ratio of all visibility.
To obtain the level of visibility, SEOLUCIÓN has collected positions from Google for each insurer for a particular selection of generic keywords, the most representative of the sector-to which they are assigned a value based on their popularity. The words that most traffic generated during the quarter were: car insurance, car insurance, and insurance. The following table shows the ranking of visibility obtained.