One Step Closer For Success
What a difference from the SME and Entrepreneur? “Asked Prof. Rhenald Kasali at the opening of a seminar on” SMEs Rise Class “, which took place some time ago in Foir Seasons Hotel, Jakarta. According to him, in the era of free market like right now, to survive, SMEs ( Small Medium Enterprise) must be “up grade” to avoid eviction.
“SMEs just try, do business, and economy background. But the entrepreneur, nature creates innovation, change, and has a uniqueness,” he explained. Rhenald states, if a business wants to go, the business must have a uniqueness, not at all times. A business, he said, must be built with uniqueness. For creating unique, one must be seen from various perspectives.
When he was accustomed to seeing things from different perspectives, be prepared for “the next grade.” According Rhenald, there are some important things to be prepared when you’re ready to bring your business “up grade”, ie:
Leadership
Leadership continues to grow and learn will help the business to continue to grow into a good direction. According Rhenald, there are four phases of leadership growth. The first phase, is when someone does not know what he did not know (ignorance), so there are only complaints and failures. The second phase, that this person knew what she did not know, so people will start learning, aware, and aware. The third phase is the phase of someone who is struggling to open up in order to grow. While the fourth phase, is automatically led what he mastered.
Knowledge Management
“Knowledge makes you powerful,” said Yoris Sebastian, owner of Creative OMG in a presentation. When you want more advanced, it is necessary to empower and enrich themselves with knowledge about it so you will not easily fooled.
Discipline
Discipline for the good things and encourage good habits will make a personal as well as learn and grow your business.
Marketing and Branding
If you have a product or service is good, but not promoted, how can one know that your business exists? Never forget to create a good name and logo to attract attention or even “sell” the image.
Talent Management
Inside your business will have employees who need to be trained and empowered. They also have the talent of each different. As a leader, you must be observant to see and assess the talents of each employee for proper placement.
Change or Adaptive
There are many challenges and obstacles that need to be running the business facing an increasingly tight competition. Changes around us to learn and take your readiness to change and adapt to these circumstances. Including for berantisipasi to circumstances that could happen in the future.
Continuous Innovation
Innovation without stopping. A variety of innovations needed for the competition could match. Continue to rotate the idea of producing something new.
Competitive
Obviously mentally needed someone who would compete in order to keep pushing myself to go ahead and compete in the market. Obviously the competition with a healthy thing. Not with all the methods.