Business Information Blog

In the world of exhibitions and trade shows Designing an exhibition stand that grasps its audience’s attention is extremely important. First impressions are vital despite whether you’re selling a newly introduced product/service or a safe and popular product/service. Any negative impressions made initially by a poor exhibition stand could decrease potential customers – but do not fear! Follow the tips below to help design a striking stand that will draw all visitors in :

1)      Think about your Target Audience

Always keep in mind your target audience whilst creating your exhibition stand. You must design your stand and market your product in the style your target customer will find interesting and accessible – there’s no point designing a stand that will attract the wrong audience.

2)      Marketing aims and/or exhibition goals

So now it is worth considering what type of message you desire to project through your stand, as well as your reasons for exhibiting at the show. Make sure you hang on to these reasons throughout the whole process! Even the most perfect stand might fall at the last hurdle if it doesn’t efficiently convey your aims, image or brand values. Think about what kind of image you want your design to portray – is your company functional, cutting-edge, silly?

3)      Maximising space

Display stands should take full advantage of the space you’re allocated, so be prepared and find out the dimensions from the organisers before entering the design process. Shows will allow you to build stands up to six metres in height, so ensure you make the most of such space to outdo your competitors. Make sure your logo is seen from across the hall by placing it high up or by enlarging it to stretch across your stand so it’s visible from a distance. Ensure there are no obstructions that prevent your visitors from seeing your brand, and keep areas for queries and discussion behind the stand and away from the main advertising spot.

4)      Text

Less is more on exhibition stands. Keep your messages as concise as possible and remember that a few words can say just as much as a paragraph. Font should be large and legible enough to be seen from a distance and ensure it is suitable for your brand image. Place any text high up so as to avoid it being blocked by people visiting your stand.

5)      Graphics

The phrase ‘a picture is worth a thousand words’ couldn’t be more appropriate when it comes to exhibition stands. The correct use of images can help to convey complex ideas quickly and effectively without the need for text. Large scale images can be particularly successful – bear in mind that your target audience will use your company logo and images to confirm your business’ identity. As with text, remember to consider image placement in order to ensure that they can be seen from a distance without being obscured.

6)      Materials

Using the right material will help reinforce your brand, creating a dazzling design that can attract your target audience to your display stand. For innovative and forward thinking companies, try using brushed aluminium panels or silver and chrome details to create a contemporary look. For more traditional and corporate businesses, you should opt for richer wood tones. It’s also worth considering the use of fabric, i.e. fabric dividers which are perfect for separating specific areas apart.

7)      Lighting

Adding lighting to your stand is a key requirement for increasing traffic and ensuring that your message is clear. On a standard level, lighting allows potential customers to clearly read your stand and its message. On a deeper level, however, it can convey a mood or atmosphere, and even highlight a particular area of a stand, such as a new service or product.

You could for example use angled lightboxes at the entrance to your stand, or even adapt coloured lighting to create a particular mood you’re after.

Incorporate these tips into your design and you should be set to create an effective and attractive exhibition stand!

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