Creates More New Customers
“Time has proven, those who make the consumer is king, managed to take care of its consumers, set a higher price but still be purchased, and last longer in business.” Once the papers are read by Cyltamia Irawan during a presentation entitled Strategies Consumers Make the King, some time ago at the Four Seasons Hotel, Jakarta.
According to CEO Consulting Lantern, the essence of a business, any business, is to create customers, keep customers, and create more consumers. Therefore, to be able to take the hearts of consumers, need a power. Pour all your thoughts and existing resources to provide the “value” for customers.
Described by Tami, so he is familiarly called, there was eight things that assessed by consumers as the “value”, among them;
Access
Ease of consumers to connect with the companies in question should be easy and straightforward. Tami exemplifies the service company DHL that replace the automatic answering machine to an operator who answered directly the needs of its consumers. Consumers should be given easy access to get information and contact the company. How, can pass to their employees, call center, corporate offices, website, payment methods, and other information.
Competence
In the eyes of customers, the ability and knowledge of employees will affect the service that he will get. When employees can not answer or give the information he needs when asked to employees, consumers would think that his ministry would not be satisfactory because the employees are incompetent. New employee orientation period as the aptitude necessary knowledge about the product or service, the adaptation of the work environment, learning, empowerment as well as himself.
Courtesy
Hospitality and communication skills of the service providers have become important factors for consumers. Consumers are human beings who have feelings, which often becomes decisive when making decisions and doing the assessment.
Reliability
You can rely on all the opportunities will also be assessing a customer of a service. Therefore, it is important for a company can give hope and specifications that have been promised. Product quality, product availability, reliability at the forefront of employees, technical support, and other parts are the things that will become customers of the reliability of assessment materials companies.
Responsiveness
Customers need the comfort and assurance that your company can respond when there are problems with the service.
Speed
Today more and more business competition is high, speed becomes a thing of luxury. Customers will choose excellent service that can dihantar with high speed as well. Speed information, fast troubleshooting, the process did not work long-winded, process payments compact, and others must be considered.
Security
Security not only objects but also the security of data and customer information will be contained in the company often uses a company’s security measures. Ensure safety when using the products, also for services, and other things in the implementation of service be maintained.
Tangible
Views invisible will become important to customers. Display products, forms and office atmosphere, payment counter, employee performance, display media and promotions, correspondence, and the things that will spoil the senses of customers to watch their beauty.
Win customer care, so you will create a customer. Give the best service, and you’ll create a loyal customer. That way, he will preach about your company to others, which in turn creates more new customers.(kompas)